Premium personal training

Build the strongest version of YOU!

Personal programming designed to meet your needs, fit your schedule, and reach your goals, not a one-size-fits-all program. Real coaches, measurable progress.

What we do

Programs built around results

Every program starts with an assessment and a plan. No guesswork, no filler, just coaching that moves the needle.

24HR GYM ACCESS

Our standard membership includes 24hr gym access. Clients may utilize the gym and equipment as their schedule allows.

ATHLETIC DEVELOPMENT TRAINING

Programs designed and implemented to improve performance in sport. Programs developed to address sport specific needs regarding power, strength, mobility and the metabolic demands of specific sport.

SMALL GROUP TRAINING

Personalized programs within a small group setting. Individualized personal training in a welcoming community at an affordable price. Groups are capped at 5 people per session.

The team

Meet your trainers

Certified coaches who actually coach, present in every session, invested in every result.

Jason Lane

Head Coach · Strength & Conditioning

Jason Lane is a highly respected Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association, bringing over two decades of experience in training athletes and helping individuals achieve their fitness goals. He holds a degree in Sports Management from Indiana State University and a master’s degree in Exercise Science and Nutrition from The University of Tampa.

With more than 20 years of hands-on experience, Jason has worked with athletic teams, professional athletes, and a diverse range of individuals across all age groups and fitness levels, helping them reach peak performance and improve their overall health. His expertise spans strength training, conditioning, injury prevention, and rehabilitation, areas where he’s made a lasting impact on athletes at all levels.

A former collegiate athlete himself at Indiana State University, Jason’s passion for fitness began early. He quickly realized the critical importance of strength and conditioning, especially in preventing injuries and maximizing athletic performance. His journey from athlete to expert in the field has inspired countless others to push their limits and achieve new heights in their fitness journeys. Jason’s dedication to improving the lives of those he works with makes him a true leader in the field of strength and conditioning.

Kierra Lane

Certified Personal Trainer

Kierra is a Certified Personal Trainer (CPT) through the National Academy of Sports Medicine (NASM) with five years of experience helping individuals build strength, improve performance, and achieve their fitness goals. She earned her Bachelor's degree in Psychology from the University of South Florida, where she was a member of the nationally recognized All Girl Cheer team and a four-time national champion.

Having trained since the age of seven and competed in cheerleading for 15 years, Kierra understands the dedication, discipline, and consistency required to perform at a high level. Her background as a collegiate athlete, combined with her coaching and personal training experience, allows her to create individualized programs that are both challenging and sustainable for clients of all fitness levels.

Kierra is passionate about helping others become stronger, healthier, and more confident. Whether working with athletes looking to enhance performance or individuals beginning their fitness journey, she is committed to creating a supportive environment where every client can succeed.

Our approach

More than a gym

4 Word was built on a simple idea: people get further with a coach in their corner. We’re a private, appointment-only studio where every member trains with a professional who knows their name, their history, and their next goal.

From your first assessment to your hundredth session, we track progress, adjust the plan, and keep you accountable. The equipment matters less than the coaching, and the coaching is what we do best.

4W
4 WORD
PERSONAL TRAINING

Private, coach-led personal training. Stronger, healthier, and accountable, one session at a time.

CONTACT
1301 N Rome Ave Unit 7
Tampa, FL 33607
© 2026 4 Word Personal Training. All rights reserved.
Privacy Policy · Terms